#Forrest gump bubba gump soundbyte movie#
So they played off a memorable scene from the movie Forrest Gump to list all of the different documentation voters can use to get their voter ID cards: "Well, you can bring your Social Security card, your birth certificate, your Medicare, Medicaid card. We wanted it to be something that would be memorable," he says. "We didn't want this to look like a political ad, and we didn't want it to look like we were selling furniture.
His challenge this year was creating an ad to explain the state's new voter ID law. Rick Looser runs The Cirlot Agency, a Mississippi advertising firm. It's hard to break through the clutter," Baker says. It's difficult to know how well such ads work. "This ad, we thought, was a provocative way to get people's attention and remind them that in order to ensure that their Second Amendment rights are protected, they have to vote," she says. She says 35 million gun owners are not registered to vote. The ad is part of an NRA campaign called "Trigger the Vote." Spokesperson Jennifer Baker says several million people have seen the ad online and on TV.
#Forrest gump bubba gump soundbyte registration#
There's no gun inside the box, but there is a voter registration card. "Well, it's important that I protect our family and our rights." The father sits down next to his son and slowly unlocks the box. This is serious business," the dad begins. It begins with a boy sitting on a bed as his father carefully removes a small box from the closet. But that's nothing compared with a voter registration ad from the National Rifle Association. So far, the ad has received more than 10,000 views online. "To tell them this is a cool thing to do, a super easy thing to do," he says, "and then once we've got their attention and they're registered, then we can help them get educated as to what's at stake in this election, how they can exercise that democratic right." The gay rights group produced the ad, as well as one in 2010 called Vote Naked Illinois that also got attention.Ĭherkasov says they're targeting young people, disengaged from politics, who might not bother to register. "There is a double entendre, and I think it's very effective at catching people's attention," says Bernard Cherkasov of Equality Illinois. Take advantage of Illinois' new online voter registration, and get your voter ID card," the ad continues. The men hesitate for a few seconds, until Betty suggestively gestures with her forefinger to come on in. They wonder if you have your V-card," voters hear in the ad. Her friend Betty has long hair, which she pats seductively as she winks at two young men peeking through the door. One ad from Equality Illinois features Doris, who could be 60 to 70 years old, with short gray hair and glasses. Who knew that voting could be this much fun? So some groups - and a few election officials - are taking a page from the book of Mad Men's Don Draper to get voters to the polls.
Especially with politicians held in such low esteem. September is voter registration month, but inspiring Americans to register and vote isn't always easy.
0 kommentar(er)
